Affiliate Marketing Boeken

Hieronder vind je een overzicht met Nederlandstalige en Engelstalige boeken die je kunnen helpen bij Affiliate Marketing (en meer!). Een flink aantal boeken heb ik zelf, een aantal ook (nog) niet. Wanneer ik nieuwe boeken tegenkom plaats ik ze hieronder.

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Andrew Chak & John Finnerty

This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Landing Page Optimization
Tim Ash

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; gaining insight on customer decision-making; uncovering problems with your page and deciding which elements to test; developing an action plan; and, avoiding common pitfalls. It includes a companion website and a detailed review of the Google Website Optimizer tool.

Winning Results with Google AdWords
Lord Goodman & Andrew E. Goodman

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You’ll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Call To Action
Lisa T. Davis & Jeffrey Eisenberg

The most comprehensive book of its kind, Call to Action presents an overview of the principles and tactics of conversion rate marketing. New York Times best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate optimisation techniques.

Online advertising ontrafeld / druk 1
Bart van Engeland

Online advertising ontrafeld behandelt de belangrijkste aspecten op het gebied van online advertising. De auteur schetst een helder beeld van de Nederlandse markt en beschrijft welke partijen er actief zijn. Er wordt ingegaan op de vraag welke toepassingsmogelijkheden online advertising op dit moment biedt en welke prijsmodellen daarbij horen. De auteur geeft daarbij een compleet overzicht van de gangbare terminologie.

Mastering Online Marketing
Mitch Meyerson & Mary Eule Scarborough

Proven 12-step program for e-commerce success Learn to avoid the #1 problem that plagues most online businesses–an under-performing website. Forgoing get-rich-quick hype for best practices and solid marketing principles, two worldclass online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.

Building Online Stores With Oscommerce
David Mercer

Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling. Offer custom discounts and support the use of gift certificates.

Building Online Stores With Oscommerce
David Mercer

Building Online Stores with osCommerce: Beginner Edition will teach you how to build and maintain a working e-commerce Website using osCommerce. You will learn all the information required to set up, modify and maintain your own online store. It is often hard to find well presented, clear, and helpful information regarding the many settings and complications associated with running an osCommerce store.

Your Internet Cash Machine
Joe Vitale & Jillian Coleman Wheeler

Your Internet Cash Machine takes you by the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now.

101 Ways to Promote Your Tourism Web Site
Susan Sweeny & Susan Sweeney

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web.

Internet Riches
Scott Fox

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with ‘mom and pop’ entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations.

Online Marketing Heroes
Michael Miller

This book focuses on today’s most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today’s top Internet marketers-email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: search engine marketing and optimization, online advertising, online retailing, online merchandising, email marketing, website promotion, online public relations, blog marketing, direct response copywriting, and affiliate marketing.

Social Media Marketing
Dave Evans

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Facebook Marketing: Leverage Social Media to Grow Your Business
Steve Holzner

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them.

Affiliate Millions
Greg Holden & Anthony Borelli

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

A Practical Guide to Affiliate Marketing
Evgenii Prussakov & Evgenii Geno Prussakov

Written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author’s information in a logical, convenient format.

Make a Fortune Promoting Other People’s Stuff Online
Rosalind Gardner

This is the most comprehensive guide to treating affiliate marketing as a hard-core business. Written by a highly successful affiliate marketer, Make a Fortune Promoting Other People’s Stuff Online is the definitive guide to planning, implementing, and managing a successful affiliate business on the Web. Rosalind Gardner reveals pearls of wisdom from her firsthand experience, showing you how to identify a niche with a huge market, research and understand that market, and sell the benefits of the products you represent. Offering numerous time- and cost-saving techniques, she presents a five-step plan to assessing a product or service to promote, 12 ways to increase website traffic, and 20 questions to ask before joining an affiliate program.

De Dood Van Traditionele Marketing
Wingen, A.

Geen geldverslindende marketing meer na dit boek. Als je een eigen bedrijf hebt verlies je soms weleens je marketingbeleid uit het oog. Als je jouw marketing extreem effectief wilt maken, dan zijn de technieken in dit boek ideaal. Af en toe is de schrijver nogal direct/hard, maar als je het niet erg vindt om de feiten onder ogen te zien is dit een geweldige oppepper voor je marketing.

Digitale marketing en communicatie
Schuurmans, U & Ulco Schuurmans

Het Handboek Digitale Marketing en Communicatie legt alle begrippen en gebezigde definities uit. Tevens worden de huidige status en (komende) trends van de nieuwe digitale technologieën voor marketing en communicatie uitvoerig besproken. Sprekende voorbeelden laten zijn hoe het in de dagelijkse praktijk in zijn werk gaat. En de vele lesopdrachten stimuleren om zelf eens lekker en leerzaam in de materie van de nieuwe vormen van digitale marketing en communicatie te duiken.

E-marketing
P. de Nijs & M. Heling

E-Marketing leert u als marketeer en ondernemer (profit én non-profit) uw relaties zo efficiënt mogelijk te benaderen met een optimaal resultaat. Internet haalt in rap tempo televisie en gedrukte media in als het gaat om bereik en resultaat. Slimme ondernemers zorgen er dus voor dat ze weten hoe ze via internet hun doelgroep kunnen bereiken: via e-mail, zoekmachines, communities of door gewoon online te adverteren.

Consumentengedrag / druk 4
A.T.A.M. Nederstigt & Th.B.C. Poiesz

Consumentengedrag is een compleet en actueel standaardwerk over het gedrag van consumenten en de wisselwerking met marketing. De auteurs beschrijven het volledige planningsproces van de marketeer en leggen uit hoe hij of zij goed gefundeerde beslissingen kan nemen. Marketing is ‘ongoing business’ en staat dus geen moment stil. Het is belangrijk een goed beeld te hebben van de veranderingen die zich voordoen, ze kunnen medebepalend zijn voor de toekomstige marketingscenario’s. Nieuwe vormen van marketing – die van consumenten een ander gedrag vragen – dienen zich aan. Voorbeelden zijn permission marketing, experience marketing en synergetischemarketing. Ze komen aan de orde in deze vierde druk.

Affiliate Marketing
Jager, W. de

Dit is het eerste Nederlandstalige boek over een vorm van online marketing die sterk in opkomst is: Affiliate Marketing. Een toenemend aantal adverteerders schakelt een netwerk van affiliate websites in om haar producten of diensten onder de aandacht te brengen van uiteenlopende doelgroepen. Vaak met succes; affiliate marketing kan, mits zorgvuldig toegepast, zorgen voor snel groeiende bezoekersaantallen en verkopen. Maar hoe zet je als adverteerder een succesvol partnerprogramma op? Hoe werkt een advertentienetwerk? En hoe kan je als affiliate optimaal rendement halen uit de advertenties op je website?

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